In today’s digital landscape, TikTok has become a gold mine for those looking to make money with TikTok. It’s a platform that not only allows you to grow your audience but also has multiple opportunities for making money online. With the right strategies, you can quickly gain followers, potentially reaching up to 100,000 in just a few weeks.
We recently achieved this milestone, growing a TikTok account from zero to over 85,000 followers with only 65 posts. This is basically means that we got over 1,000 new followers per video.
Today we are going to take a deeper look at the secrets of TikTok success and how to make money with TikTok, as well as sharing an untapped monetization strategy that’s well worth your time. But before we delve into these insights, let’s understand the ins and outs of the TikTok algorithm.
How to Make Money with TikTok
Understanding the TikTok Algorithm
The TikTok algorithm is a unique beast compared to other social media platforms like Instagram or YouTube Shorts. To succeed and make money with TikTok, you must understand what parts of your video the algorithm values the most. The main factor, as we have discovered, is watch time.
If your content keeps viewers engaged from start to finish and makes sure that they spend more time on the platform, TikTok will reward you by expanding your content’s reach. You can witness this in action by examining the view counts on TikTok videos, which usually go widely from a few hundred to several million.
Let’s look at this from a different point of view, think of the algorithm as a video game with different levels. When you create content on TikTok, you start at level one. For the sake of illustration, let’s say level one represents the first 100 views. After you reach 100 views, the algorithm reevaluates your metrics. If you maintain strong watch time, TikTok promotes your content to level two (1,000 views), and this progression continues where sky is the limit.
What makes TikTok different than other social media platforms is that there’s essentially no cap on the number of views you can achieve, even with a new account. This is a huge difference compared to Instagram, where a new account’s viral video might still get zero views.
Strategies to Make Money with TikTok
So, how can you boost your watch time on TikTok and make money with TikTok? There are a few effective strategies.
First, consider creating shorter videos. Shorter videos tend to retain a higher percentage of watch time. If someone watches 90% of your 10-second video, it’s more valuable than someone only watching 20 seconds of your one-minute video. This strategy is especially helpful for newcomers as it’s easier to capture attention for 10 seconds than two minutes.
Another essential aspect to consider is how people consume content on TikTok. Many viewers watch videos while multitasking or in noisy environments. To keep the attention of these audiences and make money with TikTok, use captions or text that appear on the screen. These simple additions make it easier for people to enjoy your content regardless of their surroundings, ultimately making sure your watch time is increased.
Forgetting the Norms of Instagram and YouTube
TikTok’s algorithm really does differ from those of Instagram and YouTube. On Instagram, content is initially shown to your followers, and based on their response, the platform decides whether to promote it to non-followers. TikTok, on the other hand, prioritises recent video performance over your follower count. This means that even if you have a small following but consistently generate high watch time, TikTok will increase your content’s exposure. To build this initial viewer base and make money with TikTok, focus on maintaining excellent watch time as we discussed earlier in this article.
Niche Categorization and Discovery: A Key to Making Money with TikTok
To succeed and make money with TikTok, it’s crucial to understand how the algorithm categorizes and discovers content. TikTok showcases your videos to users interested in similar content. However, for this to occur, your page must be categorized within a specific niche. Avoid posting content that is too diverse, as it can confuse the algorithm. Instead, concentrate on a specific niche that aligns with your content strategy.
To help the algorithm categorize your page and make money with TikTok, follow larger creators in your chosen niche, engage with relevant content, and use targeted hashtags. TikTok receives more searches than Google, so use the most of the power of targeted hashtags to increase your content’s discoverability.
The Three Phases of Making Money with TikTok
For newcomers to TikTok and those who are looking to make money with TikTok, your primary objective should be to grow your follower count from zero to 25,000. Monetization and other considerations should come later. This approach is the same as how companies like Instagram and YouTube initially launched their platforms for free and later introduced ads and other revenue streams.
Phase one involves rapid growth within your niche, phase two focuses on building trust and a community with your audience, and phase three is where monetization enters the picture.
Exploring TikTok Monetization
Among the various monetization strategies available to make money with TikTok, e-commerce stands out as a highly effective option. Let’s use an example to illustrate this strategy. Suppose your TikTok account is centred around fitness. The key is to find a product that your audience will use and will help you make money with TikTok. In this case, cold plunging, a trending fitness trend, could be a perfect fit.
Discover a website that successfully sells cold plunging equipment. With tools like Shopify and Jasper, you can recreate their website template while ensuring your copy is unique. While the original product may be priced at $150, source it from a supplier at $46. Create or share engaging videos related to cold plunging on your TikTok account, and soon enough, you’ll start to successfully make money with TikTok.
This monetization strategy is adaptable to any niche, whether it’s dog products, clothing, fashion, or more. The key is to find a winning product and market it effectively to successfully make money with TikTok.
In conclusion, TikTok is a platform full with opportunities to grow your audience and successfully make money with TikTok.
By understanding the algorithm, strategically approaching content creation, and exploring effective monetization strategies like e-commerce, you can achieve great success and make money with TikTok with very low effort.
Remember, the journey from zero to 25,000 followers is your first milestone on the path to success and successfully making money with TikTok.